About

Originating from Taiwan and refined on a global stage, Romana Lai is a testament to the fusion of diverse experiences in makeup artistry. Boasting over two decades of professional prowess, her journey has evolved from the lively streets of Taiwan to the electrifying runways of New York City. Romana’s art transcends mere technique; each face she touches becomes a canvas, each brushstroke part of a story. Her renowned; ”The second-skin “approach to makeup has adorned the pages of iconic fashion magazines like Vogue and Harper's Bazaar and has been the choice of celebrities such as Maggie Geha, Coco Rocha, and Lyn Slater. Romana Lai is more than a makeup artist – she is a creator of confidence, an artist who celebrates bold, natural beauty, empowering women to embrace their true selves.

Mission

Nestled in the epicenter of global fashion, Romana New York was founded in 2013, emerging as a luminary in beauty and empowerment. Our brand is a celebration of individuality, a place where beauty is elevated, not merely altered. At Romana New York, we offer more than exceptional beauty services; we provide transformative experiences that empower women to relish in their uniqueness. Whether within the welcoming embrace of our studio or at a location of your choosing, our commitment is to treasure every client, perfect every detail, and make every encounter unforgettable. However, our influence extends beyond the studio, echoing throughout the community with dedicated advocacy for children's and women's rights, education, and cultural exchange. Romana New York is more than a brand; it is a catalyst for aesthetic enrichment and global connection, committed to contributing a distinct voice to the community’s chorus.

Services Offered by Romana New York

Exquisite Makeup Artistry: Offering top-tier makeup services tailored to your style and occasion.

Makeup Workshops: Interactive and educational sessions where you can learn the art of makeup from industry experts.

Beauty Brand Promotion: Partnering with beauty brands to showcase and promote high-quality products.

Collaborations with Fashion Designers: Co-branding opportunities that fuse makeup artistry with fashion innovation.

Cross-Disciplinary Collaborations: Engaging in creative partnerships across various industries to expand the boundaries of beauty and art.

Clients / Cooperation

Brands, Retailers, Events, Celebrities.

Bebe, Hugo Boss, Cartier, Louis Vuitton, Baccarat Hotel, Celine, France Connection, Burnett New York. Camile Obadia Paris, Makeup For Ever, Belvedere Vodka, L'OREAL, BMW, Ferrari, Cadillac, Victoria's Secret, Tadashi Shoji, Irina Shabayeva, Bosideng, Landon Jewelry New York, United Airline, Super Bowl Commercial, ABC Network, AMC, Adidas, NBC News, Fila, Adidas, NIKE, GAP, Miss Jessie's, Lane Bryant, NYFW, Miss USA, ELLE US, Vogue, Marie Claire, Sienna Li New York, Cosmo, NYLON, Glamour, Harper's Bazaar, L'Officiel. L'anza, Unite Hair. Ted Gibson, Saks Fifth Avenue, Pure Earth non-profit fashion campaign, SUKEINA, Ted Gibson, Tadashi Shoji, United Airlines, Unite Hair, Vogue, Victoria's Secret, Velvet magazine Dubai, Elyse Taylor, Ophelie Guillermand, Oluchi Onweagba, Maggie Geha, fashion icon Accidental Icon Lyn Slater, Ayo, IMG New York Fashion Week, Since 2016, The Los Angeles Asian Pacific Film Award, The Newport Beach Film Award, and The International Debutante Ball. CFDA. Goldwell.Banila Co USA. Smartwater. KOSE USA. Decorte USA. Smart Water. TUMI, Shiseido, Paul & Joe, C’ELINE, CNBC, Rimowa. Cle’ de Peau.